Know the destination

by drpeggy January 29, 2010 Defining Social Media

Every organization that has considered developing a social media campaign has approached the process from a different perspective. And every one of them has had unrealistic expectations about what social media is and what it can accomplish. Social media is a tool, not an outcome. It is a process, not a product. It is a [...]

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Across the Pond

by drpeggy December 18, 2009 Community Building

I had the opportunity to travel to Dublin, Ireland in November and I met some wonderful people who work with children who have been sexually abused. I had a marvelous trip, met fantastic people, and talked about an important service to children and families. I also didn’t miss the opportunity during our more informal time [...]

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Delicious Really Is

by drpeggy December 18, 2009 Community Building

Gosh, it has been awhile since I have posted for you all. Please forgive. I had a chance to take a trip to Dublin, Ireland (which we will talk about in the next post), and I was busy posting my travel story on Photos by Peggy. If you visit and enjoy the photos, it may [...]

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Is it a conversation or therapy?

by drpeggy November 10, 2009 Defining Social Media

I recently presented at the Georgia Chapter of the National Association of Social Workers Annual Conference. One of the participants asked about resources regarding the use of diagnostic tools on their website. The particular tool related to depression, and the thinking, logically, was that the more people learn about depression and their own susceptibility, the [...]

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Great Workshop at NASW Georgia

by drpeggy October 23, 2009 Blog Building

I was privileged to present a workshop on social media and nonprofits at the Georgia Chapter of the National Association of Social Workers annual conference. We had great attendance and participation and I enjoyed it to the max. I hope everyone there did as well. I promised all the participants that the workshop presentation would [...]

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Why you will blog.

by drpeggy October 19, 2009 Blog Building

We spend a great deal of time talking about blogging and how everyone is doing it. My father used to ask me at this point – “If everyone was jumping off a bridge, does that mean you have to jump off too?” I hated that question. But in this instance, the useful question isn’t whether [...]

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An Integrated Strategy

by drpeggy September 15, 2009 Getting Started

The way you make social media rock and roll is when you understand the viral nature of this environment. The goal is to have information about your organization shared from one media site to another simultaneously, using every tool you can get your hands on. It is not orderly – it is chaotic. The more [...]

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Tools of the Trade

by drpeggy September 15, 2009 Tools of the Trade

Where to Start with Tools Building your Web 2.0 presence: If you are just getting started building your social media identity, the best place for concrete, helpful information is the new blog Nonprofit Tech 2.0. I talked about this site in my getting started post . The tools and options that Heather Mansfield offers are [...]

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Why Blog?

by drpeggy September 10, 2009 Blog Building

Let’s begin with a definition. Wikipedia defines blogs as “A blog (a contraction of the term “weblog”)[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used [...]

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It’s all about Relationships

by drpeggy September 9, 2009 Relationship Building

OK, so I have already broken my schedule, but I figure you will bear with me. Was a bit under the weather yesterday – so you get two posts today. This first one is for Relationship Tuesday! It’s important when you embark on your social media campaign that you constantly remind yourself of one, overarching [...]

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